Advergaming | The Digital Advertising Age | Elysium « ONEL ANUGRAH
Advergaming | The Digital Advertising Age | Elysium « ONEL ANUGRAH
I remember attending the seminar with konrad from visual jazz, i think what they are trying to do recently is to actually put a realtime advertisement while you’re playing games online… For example the game Grandturismo has advertising billboards in the actual game without even being connected to the internet, but once you’ve connected to the net the advertisement will actually turn to real time advertising just like those ads you see on TV or when you’re actually browsing the net.. so traditional advertising space have to watch out for this!!!
Advertisement
You should also check out companies like http://www.ravenchase.com ( Ravenchase Adventures) which have much more sophisticated advergaming events that appeal to a much broader and more sophisticated audience.